That should have been the headline on the left column of page C1 of the Wall Street Journal today. In case you didn’t accidentally do a face-plant into the paper this morning, as we did while jogging, let us paraphrase: The column heading was “Profits Poised to Surprise Again.” Basically, the thrust was that an Investment Strategist of a well known (and still surviving!) white shoe investment firm went from extremely bearish to bullish over the weekend. His rationale: he expects third quarter earnings to be “better than expected.” Now, having been on Wall Street for 25+ years we have NEVER heard anyone question the inherent paradox of this phrase. We’re not sure but think that is why sell-side analysts rarely survive on our side of the Wall Street Chinese Wall and why Louie probably never made a dime outside of Rick’s.
What we are sure of is that this strategist is smart and, no doubt, well educated. So are a lot of politicians. But that doesn’t stop either from succumbing to the group think of the profession. In either case one eventually becomes desensitized to the fact that you are the cause of the problem you are trying to solve. It’s like perpetual amnesia in which you keep forgetting that itchy rash was caused by your scratching of the itchy rash. So let’s pretend we aren’t English majors and dissect the phrase “better than expected.” Obviously, “expected” is what Wall Street analysts have in print for earnings estimates. “Better” than those estimates means companies will report earnings and/or sales that are higher than those estimates. So why don’t analysts eliminate the paradox by raising their expectations for sales and earnings when they expect those numbers to be beaten? Safety in numbers. Period. Sticking one’s neck out is risky in this business—if you are aggressive and right, you get little credit. If you are aggressive and wrong, well, Mme. Lafarge is ready with the Guillotine. If you stay with the herd and the Company beats expectations, investors are too happy to notice your original conservative mistake; wrong and you are in very good company. Reversion to the mean is a powerful force in the investment game.
This behavioral characteristic once was a very exploitable artifact of the market and generated some very successful investment models employing earnings revisions. Good analysts willing to step out from the crowd, however slightly, usually signaled a larger-than-expected earnings surprise and, thus, stock under or out performance. Over the years, analysts’ behavior eventually produced what is known as the “whisper” number (you’ve heard that phrase on TV before, no doubt.), which arbitraged away the advantage of earnings revision analysis. So now that we are on the second derivative of “better than expected” companies have to beat the “whisper number” for their stock prices to move ahead.
What does this all mean for the upcoming earnings season? Well, first of all, the tail turning of the last holdout bear gives us reason to be nervous. So does the comment just released on CNBC: “is buy and hold back?” What do they think has been working since March?!?! More significantly, however, the fact that expectations have moved beyond the numbers in print means we have a pretty lofty set of whisper numbers to meet or beat. Another quarter of “beat on the bottom line, miss on the top” will most likely not be tolerated this time around. With every economic sage telling us that the recession is over, investors no doubt will be seeking confirmation—and that confirmation will have to come in the form of rising sales that beat the Street whispers.